Aman Gupta’s Favourite Travel Destination: Aman Gupta, co-founder and chief marketing officer of Boat, a consumer electronics brand, is known for being a savvy marketeer. It’s not just his brand’s famous celebrity endorsements or strategic collaborations that gives him this title. As a passionate showman, Aman Gupta doesn’t just promote boAt, he uses his infectious energy to turn marketing campaigns into engaging performances.
And every moment Aman has an audience, that moment is a marketing campaign for him. And, this can be seen in his recent interview with Ritesh Agarwal, founder and CEO of OYO Rooms, where he talked about his choices and revealed his dream destination.
What does Aman Gupta’s favourite destination have anything to do with BoAt
When asked about his favourite holiday destination, Aman mentioned Udaipur, also known ‘“as city of lakes” is a major city and tourist destination in the western Indian state of Rajasthan.
But in typical Aman fashion, he didn’t just mention Udaipur; he also brought up Nainital, a place he frequently visited in his childhood and shared that it used to be his favourite holiday spot because of his love for water, hinting at the connection between water and his brand, boAt.
Further, when asked about his dream destination he mentioned Brazil and expressed his wish to visit South Africa.
What makes Aman’s marketing style different from any other standard marketing campaign?
There’s a strong connection between Aman Gupta’s personality and his marketing style for boAt. Aman’s enthusiasm for boAt is contagious. His energy and social media engagement translate to the brand image, making boAt seem trendy and exciting for young consumers. He comes across as down-to-earth and a humorous guy but this energetic persona is a strategic mind. He has a keen understanding of the market and how to reach his target audience.
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For example, Aman Gupta has turned his role on Shark Tank India into a masterclass in subtle branding for boAt. Although he can’t directly advertise the brand on the show, his presence as a “Shark” has undeniably boosted boAt’s marketing. Millions of viewers across India are now familiar with the brand simply by association with Aman.
This is just one of the many examples of how Aman uses his mere presence as a marketing campaign for boAt.
Read more: Who Is The Richest Shark In Shark Tank India Season 3
