Shark Tank India season 3 has been throwing one surprise to another for its viewers with diverse pitches. From AI products to taboo topics like periods and Cannabis, the show has broken boundaries this season. One such company was Cannazo India, which makes medicines using medical Cannabis. It was a controversial topic, as the direct use of Cannabis is banned and illegal in India, but from the show, many were enlightened about the good side of medical Cannabis and how it helps the human body.
Cannazo India is an Ayurveda pharmaceutical company, which makes medicines from phytochemicals present in medicinal plants. Currently, the company’s main products revolve around medical Cannabis, however, they are exploring other plants too.
The company aims to give the people of India an alternative medical solution, which is Ayurveda. In the coming years, Cannazo India aims to gain people’s trust to a level that one can use them for instant purposes, something which has been the biggest drawback of Ayurveda.
Recently, the company’s founders appeared on Shark Tank India and pitched their product in front of the Sharks. Although they didn’t get the asked deal, their appearance enlightened millions of people in our country.
Recently, the team of Startup-Mohalla sat with Sukkrit Goel, founder of Cannazo India, for a brief talk, where they discussed on several topics.
How The Shark Tank Appearance Helped Cannazo India
Sukkrit revealed that once the episode aired at around 10:45 pm, the website of Cannazo India crashed at around 11:10 despite having a cloud plan. So, that’s the impact of Shark Tank on brands and people.
Moreover, it also eased up the process for their brand as it requires education among people to use it. However, when the episode aired, people started seeing it as a medicine and their number of orders per day has seen a spike going up to 4x-5x.
Strategy To Make People Aware Of Their Product and Its Usage
Sukkrit claimed that if they directly go to the patients to sell their product, it might never work. Therefore, most of their products are prescribed by doctors, which gives the customers a trust factor as it is recommended by an expert.
He also claimed that there are neutraceutical products like Continutity and CBD, which one can use for health and vitality and something one can use even if they are not recovering from any disease.
Cannazo India is trying to bring a revolution with their products for Indian consumers, and it’ll be a proud moment for all Indians if an Ayurvedic product steps up to give them the best solution for their medical sufferings.
Read More:Â Cannazo India’s Founder, Sukkrit Goel Advice for the New entrepreneurs
