All of India right now is chanting The IPL chants and if we know one brand that doesn’t like to stay behind on trends, then it is boAt. Here it is again with another marketing master move. boAt is now the official audio wearable partner of RCB for IPL 2024.
RCB is known to have one of the strongest and most loyal fanbase of any of the IPL teams. Being an official partner of RCB is nothing short of a great marketing campaign. boAt doesn’t only know how to jump on the latest trends but to do that in style as well. Which can be seen in the following Instagram post.
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Is that all? Or is there more?
boAt is also sponsoring another IPL team, Gujarat Titans as the official audio wearable partner. Gujarat Titans is a new team, which debuted in IPL 2022 under the captaincy of Hardik Pandya. But they made their name shine by winning their maiden title in their debut season itself. Followed by another great season where they made it to the finals but were defeated by Chennai Super Kings.
So this season of IPL, which is one of the most viewed championship tournaments in India, boAt has partnered up with not only one but two major teams.
boAt and its Marketing Campaigns
bOAt, founded in 2014 by Aman Gupta and Sameer Mehta started with charging cables. It has now expanded to a wide range of audio products showcasing the brand’s adaptability and responsiveness to the market demands. BoAt is globally the fifth largest wearables brand and this isn’t an easy feat to achieve. Along with its affordable, durable and fashionable audio products, boAt’s marketing strategies have played a huge role in their growth. boAt’s marketing strategy focuses on offering a diverse range of quality audio products at affordable prices through an Omnichannel distribution network. This is supported by effective promotion,customer-centric initiatives, and strategic partnerships for brand visibility and growth in India’s audio equipment market.
One thing that is to be noted is that boAt’s marketing strategy is always on top for its digital marketing campaigns. When it comes to marketing campaigns, boAt never fails to deliver aggressive social media campaigns.
Be it celebrity endorsements like Ranbir Kapoor, Kartik Aaryan, and Prajakta Kohli or innovative lifestyle branding initiatives like The Marvel collection or the DC collection and now their recent sponsorships in the IPL, boAt never fails to improve their brand image. Teaming up with celebrities that people love and making unique products like the Marvel & DC collection shows that they are creative and in touch with what people like.
This helps in getting more attention from media and social media, which results in more people learning about the brand. Overall, it makes boAt seem like a fun and reliable brand that understands what its customers want.
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